Google: Why Websites Rank High - Keywords in Title, Content and Internal Links 2/4

Google: Why Websites Rank High - Keywords in Title, Content and Internal Links

 


 

Checking for the keywords in title, content and internal links is a very easy procedure that can be completed in two minutes. You will need to open your URL in the web browser and then view the page's source code.

First, do you include your keywords prominently in the title? Get the title tag element of the page in question. Take note of the keywords within the title tag element: <title>Your keywords </title>

For example in www.seochat.com , the title tag is: <title>Search Engine Optimization, Google Optimization - SEO Chat</title>

The title tag is also visible in the web browser on top of your page, so you can even get it without viewing the source code. For example, SEO Chat appears to be targeting three major keywords in one title tag:

a. Search Engine optimization
b. Google optimization
c. SEO

Correcting for issues related to the title tag is easy; you can do this yourself if you have access to your website source code.

Second, does your content contain an exact match to your targeted keywords? To do this, press control A and then control F. Type the exact keyword under "Find." If your browser (such as Firefox) highlights a match, then you have no problem.

Example (encircled is the exact match found):

In the above screen shot, an exact match is found on the SEO Chat home page for the targeted keyword "SEO."

Third, does your website use targeted keywords in the internal links? It is important to find out if there are internal links pointing to the optimized web page that use the targeted keywords in their anchor text. Internal links can be systematically implemented using a consistent navigation menu on your website.

In the screen shot above, you can see that SEO Chat did a pretty good job of using targeted keywords in the internal link anchor text.  For example, the targeted keyword "Robots.txt Generator" is used as an anchor text and is pointing to this specific page: http://www.seochat.com/seo-tools/robots-generator/. Thus this page is also ranking for "robots.txt generator" in Google:  http://bit.ly/cjYjiX

You should do the same for your own website. This is easy to implement if you are a web developer. Some blogging platforms already include this by default, such as WordPress, so you won't need to worry about this.