Google: Why Websites Rank High - Quantity and Quality of Your Backlinks 3/4
Inbound links to your website play a crucial role in your website rankings. It is even more important than the onsite-related factors you checked in the first two minutes. You need to find out if your website lacks both the quantity and quality of backlinks it needs. The first question you need to answer is, do your inbound links use your targeted keywords in their anchor text? Step 1. You need to sign in to your Google Webmaster Tools account. Step 2. Under "Home," click on your website. Step 3. At the "Dashboard," expand "Your site on the web" and click "Links to your site." Step 4. Under "Links to your website," click "Anchor text." Google will list all of the keywords found in the anchor text to your website. See the sample screen shot below: Now check to see if your targeted keywords are at the top of the list. If you cannot see an exact match for your keywords, or if is far down from the top of the list, then you have problem. For example, if your targeted keyword is "PHP Developer," then an anchor text profile based on the above screen shot is OK, because the targeted keyword is at the top of the list. One way to ensure that website visitors use the correct anchor text when linking to your page is to inform them on the page. For example, on this page: http://www.php-developer.org/wordpress-sort-search-result-by-title-plug-in/, you can see a "Link to this post" note that lets users simply copy and paste the HTML link code to their website, ensuring that the back links will use the targeted keywords in the anchor text. Second, do you have the "quantity" and "quality" in terms of the number of inbound links from diverse root domains? Google sees both the quantity and quality of your inbound links as important. The quantity is defined by the number of root domains (in different class C IP addresses for example) pointing to your website. Unique domains does not mean they are also using a unique Class C IP address, as different websites (using different domain names) can be set up at a single Class C IP address -- under one shared hosting account, for instance. The best inbound links appear natural -- that is, coming from different domains in different class C IP addresses. You can read more about Class C IP addresses here:http://www.articlealley.com/article_1682432_62.html The "quality" is defined by the relevance of the topic of your back linking pages. The more relevant they are, the more valuable will be that link to your website. If your website is all about "widgets," the pages that link to your site should also be talking about "widgets" for their links to be considered valuable for both users and to your website. Even if you have the correct anchor text, it will not be helpful if the back linking pages are not relevant.Google: Why Websites Rank High - Quantity and Quality of Your Backlinks

